leo created a system of museums abroad. behind the these very social character, there was a brilliant strategist. he was a strategist. what he did was... >> rose: strategist of careers or strategist of the market or what? >> he, for example, he's... the way he would behive with collect ors was that he would create a weight list and he would not give the work to anyone. >> rose: when a great picasso came on the market. >> he didn't sell picassos? >> rose: never did? >> he didn't sell picassos. >> rose: because? >> he wanted to discover new artists. leo did not want to show people... >> rose: so if a friend of his who owns a picasso and said "leo, i want to sell this." >> he was not dealing with that. he was not dealing with that. he sold eventually the things he had bought for himself like the pollock but he never sold other artists accent for ones he discovered. and he went with the new movements. he discovered joseph kasus. this is extraordinary because this man who started... he opened his gallery at the age of 50, don't